About Cath Tait Marketing
Communicate, connect, convert.
Writing about yourself or your business is hard. Really hard. I take the complexities out of your messages and create simple, easy to understand, attention grabbing copy.
The simpler your messages are to digest, the more you’ll captivate your ideal customer. But your words need a purpose. And they need to create a connection with your customer.
With so much white noise online, getting your message across quickly and effectively has never been more important.
Copywriting and content specialist
I’ve worked with big brands, small brands and everything in between. And having worked with businesses in most industries I’ve learnt the fundamentals remain the same.
Be Authentic
There’s no use pretending to be something you’re not. It’s a surefire way to undo all your hard work to build connections with your audience.
Build Trust
If your customers don’t feel like they can trust you, they’ll find a competitor they do. Demonstrate your expertise and authority through your content channels.
Be Relevant
Words for word’s sake have very little impact. Know what your customer’s pain points are and address them head on with your content.
Add Value
If your content is useful, helpful, and adds value, guess who’ll be the first business they think of when it’s time to buy?
With more than 20 years of experience in marketing, spanning tourism, sport, finance and government, we don’t have to make this difficult. Let me help you pinpoint what will get you results. And what you can cross off that pesky to-do list.